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| lcd ad display |
EZY: How did the company start and what was the inspiration behind the business?
GV: Our company started by supplying LCD Ad displays to the Focus Media Group in 2005. Focus Media now runs the largest lcd ad display network (over 200K screens) in China and is listed in the NASDAQ (FMCN). In 2005, Focus Media was still a developing company and used LCD monitors / TV+DVD players to broadcast ads. This was expensive and not cost effective. It was also troublesome to install, maintain and upgrade the ad content. Our CEO who is also the founder of Goodview, saw the opportunity to improve this and developed an LCD Ad display prototype that included a built in media player to play content from an external CF card. He then demonstrated the prototype to Focus Media and they were impressed with the solution. They then asked for some additional customized functions. Once the requested changes were completed, Focus Media placed a large order to manufacture the screens. A business partnership started from here.
EZY: What digital signage products does the business sell?
GV: We sell LCD Ad displays, LCD digital posters, LCD touch screen digital posters, LCD CCTV monitors, LCD touch screen monitors and lcd video walls.
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